![]() So yeah, it’s cool if you’re writing blogs and all, but they aren’t the only way to do content marketing. When you invest in consistent visual content, you can influence buying decisions with an established, trusted image. Storytelling is a must for growing your brand, and visual content creation is the best medium for telling those stories. What takes a million words can be communicated with a few well-placed images, a video, or an infographic. Visuals lead to more than a 250% lift in engagement compared to text content.High-quality visual content puts you on the fast track to customer trust. ![]() If you’re competing against a trillion other brands for your customers’ attention (and you are), you need to crank out content that they’ll love. That’s because the human brain prefers consuming content not in a written format, but with engaging visuals. What do long emails, 1,000-page books, and four-part texts from your angry ex have in common?Īside from soliciting an eye roll, each is probably at the very bottom of your to-do list.
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